Document Type : culture
Authors
1
English Literature Department, Human Sciences, Velayat University, Iranshahr, Iran
2
Chief Executive of Strategic Council of Commissions, National Olympic Committee of the Islamic Republic of Iran, Tehran, Iran.
Abstract
This study critically investigates the narrative and discursive structures undergirding the representation of female athletes within contemporary Iranian media narratives. The methodological framework is situated within a qualitative and explanatory paradigm, systematically integrating three distinct analytical approaches: Labov’s six-part structural narratological model, Kress and van Leeuwen’s visual social semiotics, and Fairclough’s three-dimensional critical discourse analysis (CDA). The textual corpus comprises 80 to 120 coherent media items (including analytical reports, special features, long-form interviews, and profiles), selected via purposive and theoretical sampling from diverse media outlets representing various ownership and ideological backgrounds. These include the official state news agency (IRNA), the public news agency (ISNA), the state-backed mass-circulation newspaper (Hamshahri), and independent online analytical and sports platforms (Etemad Online, Khabar Online, and Varzesh3) spanning a contemporary ten-year period (2015–2025). The textual and semiotic findings reveal that the representation of female athletes is driven by a systematic reproduction of regulatory and constraining patterns. Through a "dialectic of exceptional heroification and the disciplinary medicalization of the female embodiment," reinforced by the discourses of traditional familialism and symbolic nationalism, the professional agency of the subject is systematically subjugated. At the level of narrative analysis, this process uncovers that in the historical absence of the sports novel in Persian fiction—traditionally a locus of polyphony—the media have deployed a monologic rationale to construct a "monologic field of representation," thereby reducing structural and systemic demands to individualized and psychological dramas. Ultimately, to disrupt this narrative monopoly, the study offers actionable operational and policy recommendations, including the implementation of critical gender-sensitive training for journalists, the formulation of de-nominalizing editorial guidelines, the modification of camera-angle techniques in capturing the female body, and the provision of structural incentives to revitalize independent sports fiction.
Keywords