مطالعه ابعاد مفهومی تطهیر ورزش: یک مرور روایی

The aim of this study was to identify the conceptual dimensions of sports cleansing. The research method used was a narrative review. Data collection involved conducting repeated searches in Google Scholar to identify relevant publications in English. Also, the review focused on selecting scientific documents from articles published in reputable, peer-reviewed journals, using the search terms sports cleansing, strategies, motivations, actors, theories, and effectiveness; specifically, articles published from 2010 to 2025. A total of 39 articles were reviewed and analyzed. The results showed that sports cleansing is manifested through a variety of strategies. These tactics include hosting events, conducting investment-based initiatives, acquiring prominent clubs and players, and implementing branding or marketing efforts. The findings indicate that the results of using sports cleansing often include gains such as short-term legitimacy, which are accompanied by ongoing criticism and claims of inauthenticity. From geopolitical and economic perspectives, sports cleansing pursues goals such as national branding, crisis management, public opinion distortion, and influencing international discourse, and changes are observed in different regions and regimes. Finally, we conclude that the use of sports cleansing can lead to the destruction of the credibility and public trust in sports.